Remote - US BASED As an ABM & Digital Marketing Manager at Radiant Logic, you will play a pivotal role within our marketing team, developing and executing an account-based engagement strategy. You will be responsible for helping the company enhance brand visibility and accelerating business growth by developing personalized marketing campaigns aimed at engaging high-value accounts, aligning closely with sales, and driving measurable pipeline growth. Key Responsibilities Develop and execute account-based marketing plans for strategic accounts, aligning with the sales and customer experience teams to ensure targeted and cohesive strategies. Plan and execute 1:1, 1: few, and 1: many ABM programs to engage tiered accounts. Collaborate with sales and marketing teams to identify key accounts, decision-makers, and critical influencers, and to align account priorities, messaging and outreach strategies. Collaborate with marketing and revenue operations to manage ABM workflows with the marketing tech stack, and to ensure proper set up of email campaigns, nurture flows and outreach efforts. Use intent data, signals, and behavioral insights to refine targeting and prioritize high-value accounts. Create promotional materials and craft customized marketing content and messaging for various platforms, such as emails, webinars, events, and digital advertising. Manage GTM marketing efforts, including SEO, paid ads, retargeting, content syndication, direct mail, etc. as part of integrated ABM campaigns. Track, analyze, and report on campaign performance, measuring engagement, pipeline impact, and ROI, and provide actionable insights and recommendations for optimization. Monitor, analyze, and report on the effectiveness of ABM campaigns and strategies. Manage budgets and resources effectively, ensuring maximum ROI on ABM initiatives. Stay updated with the latest ABM tools, technologies, and trends to keep our strategies ahead of the curve. Skills and Qualifications Bachelor’s degree in Marketing, Business Administration, or related field. 3+ years experience in account-based marketing, B2B marketing, or a similar role. Prior cybersecurity experience is required. Strong understanding of SEO, content marketing, and digital marketing strategies. Strong understanding of the Marketing Tech Stack (CRM, automation platform, ABM tools such as Demandbase, 6Sense, etc.). Excellent communication, interpersonal, and presentation skills. Ability to work collaboratively in a team-oriented environment. Strong analytical skills and data-driven thinking. #J-18808-Ljbffr Radiant Logic, Inc.
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