Job Description

Job Location: Remote/Philadelphia, USA (or) Remote/Atlanta, USA

EXL provides consulting and analytics support to fortune 500 companies across multiple industry domains. For this role, you will be helping a client of our Retail, Telecom and Media practice. You will be working cross-functionally with Marketing teams and external vendors within the client’s organization to provide email marketing support for campaigns.

Job Responsibilities :

• Collaborate with the Marketing Team to support the execution of email marketing campaigns.
• Work closely with External Creative Agencies to manage communication, ensuring campaign assets are delivered on time and align with the brand.
• Manage Email Campaign Schedules, ensuring timely deployment of emails as per the marketing calendar.
• QA Support for Email Campaigns by reviewing email content, links, and visuals to ensure accuracy before deployment.
• Collect Campaign Requirements from internal stakeholders and ensure all elements (creative and data) are in place for timely execution.
• Coordinate with Eloqua Developers and ensure that Campaign requirements are communicated.
• Analyze Campaign Metrics such as open rates, click-through rates, and conversion rates, identifying trends and providing actionable insights to the marketing team.
• Assist in the coordination of CRM and Eloqua integration, ensuring consistency in data flow for email campaigns.
• Develop Dashboards and Reports for campaign performance tracking, enabling stakeholders to make informed, data-driven decisions.
• Support Data-Driven Audience Segmentation to refine targeting strategies and optimize campaign reach.
• Monitor and manage data quality for Eloqua and related tools, addressing discrepancies and improving integration processes.

Must-Have Skills :

• Bachelor’s degree in marketing, Communications, Business Administration, Math, Statistics, Economics, Finance, Data Analytics, Engineering, or any other related field.
• Exceptional communication and interpersonal skills, with the ability to coordinate across teams and external vendors.
• Strong organizational skills and attention to detail, ensuring that email campaigns are executed without errors and on time.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Proficient in basic computer applications, including email, spreadsheets (Excel/Google Sheets), and presentation software (PowerPoint/Google Slides).
• Basic Analytical Skills, including proficiency in interpreting data and creating reports.

Good-to-Have Skills :

• Experience with or exposure to marketing automation tools (e.g., Eloqua) is a plus but not required.
• Familiarity with HTML/CSS for basic troubleshooting in email templates.
• Experience in managing third-party vendors for project coordination.
• Proficiency in Data Visualization Tools like Tableau or Power BI is a plus.
• Knowledge of digital marketing strategies, including how email marketing fits into broader campaigns.

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