Job Description
This range is provided by 24 Seven Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $125,000.00/yr - $140,000.00/yr
5 days a week in Midtown NYC Office - NO EXCEPTIONS
NO RELOCATION OFFERED
Must have Fashion Marketing Background
Licensing Experience STRONGLY Preferred
Our client is seeking a dynamic and experienced Brand Marketing Manager to lead our marketing efforts with a focus on brand development, collaborations, partnerships and digital strategy across the brand portfolio. The ideal candidate will have a passion for crafting compelling brand narratives, experiences and executing digital campaigns that drive engagement and conversions. This role requires a blend of strategic thinking, creativity, and analytical skills to effectively position their brand in the market and drive measurable results.
Reports to VP, Marketing
Essential Duties and Responsibilities:
Develop and execute comprehensive brand marketing strategies to enhance brand awareness, equity, and loyalty.
Define brand positioning, messaging, and voice across all channels to ensure consistency and alignment with company values and objectives.
Collaborate with cross-functional teams to develop and maintain brand guidelines, ensuring brand integrity across all touchpoints.
Source dynamic seasonal brand collaborations, partnerships, events and more to drive brand awareness, support for key categories, retail partners and more.
Maintain relationships with key opinion leaders, talent, and drive brand conversations across industries, creating new opportunities.
Lead the creation of compelling content, including copy, visuals, and multimedia assets, that resonate with target audiences and reinforce brand identity.
Oversee PR agencies and initiatives led by global teams and partners.
Oversee the planning and optimization of digital marketing campaigns across various channels, including but not limited to ecommerce sites and social media.
Stay informed about industry trends, emerging technologies, and best practices in brand and digital marketing, and incorporate innovative strategies to drive continuous improvement.
Support in the creation of brand presentations, retailer relationships and overall brand opportunity conversations.
Oversee brand media and content partnerships.
Mentor a team of marketing professionals, providing guidance, support, and feedback to foster their professional development and maximize team performance.
Requirements:
Proven experience 5 -7 years in brand marketing and digital marketing roles, with a track record of successfully developing and executing integrated marketing campaigns.
Strong understanding of brand development principles, including brand positioning, messaging, and identity design.
In-depth knowledge of digital marketing channels, strategies, and tools, with hands-on experience in campaign planning, execution, and optimization.
Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to improve marketing performance.
Creative thinker with strong storytelling abilities and a keen eye for design and aesthetics.
Exceptional communication and collaboration skills, with the ability to effectively interface with cross-functional teams and external partners.
Proficiency in marketing analytics tools, content management systems, and project management software.
Demonstrated ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and deadlines.
Must have VIP Relations contacts (influencer + celeb) and Media Contacts (print, online, broadcast, podcasts, etc.).
Proficient with Microsoft Office such as Word, Excel, and PowerPoint.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing
Industries Retail Apparel and Fashion and Wholesale Apparel and Sewing Supplies
#J-18808-Ljbffr 24 Seven Talent
Job Tags
Full time, Seasonal work, Relocation,