Job Description

Reference #: 413420

Site Name: GSK HQ, Philadelphia Walnut Street Posted Date: Feb 4 2025

Senior Global Marketing Director, HCP Strategy, Vaccines

Location: Preferred Philadelphia or London. Flexible location possible.

Within GSK's Vaccine business, as Snr Global Marketing director (Snr GMD) you are expected to generate Long Term Value for GSK and ultimately improve the lives of patients around the world. In this role you'll develop and stretch to be best in industry across key Global Strategy and Enterprise Leadership Capabilities.

Under the 2025 vision of GPS Vaccines, the Snr Director will be responsible for delivering quality global product strategies, with greater emphasis on life cycle innovation and evidence generation, developing less but more-powerful content generation to support markets, and have closer, more effective strategic partnerships with R&D Medical Affairs, Market Access, and Global Supply Chain teams.

Job Purpose

The Snr GMD HCP Strategy role will be Accountable for the development of the Global HCP Strategy - including HCP strategic planning, customer strategy, campaign strategy & content in addition to EE commercial activities and global congress that are in line with the Vaccines Global Strategy. This role provides the leadership and vision for developing insights, clear global brand strategies, enabling outstanding launches, and ensuring focused implementation in partnership with co-create markets.

Key Responsibilities

Your teams will develop and deliver competitive global HCP marketing campaigns, omnichannel strategies, EE and congress plans with input from co-creation countries. The Snr Director should be the "Chief communicator" to the markets on HCP strategy as well as insight gathering. Ability to communicate, collaborate with and influence senior stakeholders, cross-functional leaders across the Regions, LOC Vaccines business heads and General Managers, through mature, credible interactions and engagements. Lead the partnership with R&D, Medical Affairs, Market Access, and other teams to ensure successful launch planning and market activities. You will be a member and representative at VCT, and ensure your activities are aligned to the VCT remit. Monitor and track performance metrics (lead and lag measures) to enable execution of critical activities. If necessary, quickly identify issues and partner to co-create course correction plans. Lead strategic relationship with our Agency of Record, and any other external partners. Lead strategic plans across customer segments in partnership with key cross-functional partners. Align plans and activities across functions to deliver business objectives. Lead the development of best practices to share with markets. Lead LOC engagement strategy and manage the global commercial budget. Lead a high performing team of Commercial Directors, Managers and a Content Managers. Identify commercial business risks and mitigation actions. Be a role model and embed the GSK culture.

Experience required

BU Head experience and / or GM experience. Marketing Lead of Tier 1/2 countries - with a focus on vaccines preferred. Examples of outstanding leadership capabilities and consistent performance in commercial roles. Ability to convey complex information simply. Capacity to network effectively and build strong relationships across different countries and cultures and functions. Ability to learn new concepts and data quickly along multiple dimensions - including but not limited to: scientific data, business drivers/ challenges. Excellent communication and presentation skills, fluent in English (written and spoken), with mastery of other languages as additional asset. Proven and integrative leadership in engaging multiple teams: Engaging, empowering, collaborative and decisive leadership style with well-developed relation building skills that builds trust, credibility and establishes networks. Ability to apply leadership skills toachieve an integrated commercial viewpoint to product/vaccines development in both line and matrix settings. Demonstrated cultural sensitivity and tact while working across cultures. Generates confidence in the internal and external community by leveraging a range of touch points to represent and position vaccines/GSK as a market, scientific ethical leader in their given therapeutic area. Beneficial to have experience in multiple therapeutic areas/ assets at different stages of life cycle/ experience of R&D or Pricing & Market Access.

Competencies & other qualities

Outstanding strategic qualities (Anticipate, Challenge, Interpret and Decide) Have global perspective and understand the interdependence of global decision on priority markets. Drives clarity of accountability and decision rights. Always operates with ambition for patients. Committed to the GSK Code, our purpose and ambition for health impact.

Closing Date for Applications: 13th February 2025 (EOD)

Please take a copy of the Job Description, as this will not be available post closure of the advert.When applying for this role, please use the 'cover letter' of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on Ukdiversity.recruitment@gsk.com or 0808 234 4391. The helpline is available from 8.30am to 12.00 noon Monday to Friday, during bank holidays these times

Job Tags

Remote job, Holiday work, Local area, Flexible hours, Monday to Friday,

Similar Jobs